<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>7</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="3053">
  <titleInfo>
   <title>Lateral marketing :</title>
   <subTitle>berbagai teknik baru untuk mendapatkan ide?</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9797411192</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3135">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">978013600998</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">??</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3209">
  <titleInfo>
   <title>Marketing 3.0</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">978970759619</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3210">
  <titleInfo>
   <title>Marketing 4.0 (Bergerak Dari Tradisional ke Digital)</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip kotler; Hermawan kartajaya; Iwan setiawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020621173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3211">
  <titleInfo>
   <title>Marketing for Competitivensess; Asia yang Mendunia pada Era Konsumen Digital</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022913016</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Bentang</publisher>
    <dateIssued>2017</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3214">
  <titleInfo>
   <title>Marketing insight from A to Z:</title>
   <subTitle>80 konsep yang harus dipahami setiap manajer</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796889935</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga. 2003.</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3828">
  <titleInfo>
   <title>Ten deadly marketing sins :</title>
   <subTitle>sepuluh dosa pemasaran mematikan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9797810038</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
